Sleeping Beauties.

Victoria's not the only one with a secret these days; SoHo's been keeping one, too!

With our new lace cami and undie sets by Only Hearts we've been breaking a few of our own rules (shhhh!). Isn't it interesting how we women spend all day trying to look fabulous--paying attention to every detail-- from our shoes to our nails and yet we fall into bed looking more like some frumpy old woman who claims Wal-Mart to be designer than like the beautifully dressed vixens of SoHo? We don old sweats and t-shirts that are better left for cleaning the bathroom than for our Egyptian cotton comforter. Perhaps we could learn something from the infamous Aurora, who's ethereal slumber won her a handsome prince and a happily ever after. So treat your sleep to something special, whether it be a flowing slip, wide leg capris or a snug little cami; because, after all, it's called beauty rest for a reason... you've got to look good while you do it!

Summer is for Brazilians.

Didn’t your mom ever warn you about those foreigners? They’ll wine you and dine you right into ignorant bliss and before you know it, you’ve fallen head- over- heels for some greasy stud named Marco who would rather spend his days chain smoking by the promenade than actually doing anything with his life. Well, I hate to say it Mom, but it looks as though I’ve been suckered in yet again, except this time my Brazilian love affair isn’t going to walk away so easily… unless it’s on my feet.

I have this theory about shoes; the more you spend, the more you gain…in compliments. Of course, this isn’t always true as I’ve scored some crazy deals in my life as a shoe fetishist--deals that would make grandma proud--but even the “steals” have been so unique that they, too, have earned titles as prized contenders in my collection. With these sorts of standards you can imagine the difficulty I run into trying to find stand-out shoes that are not only compatible with my teetering credit score, but are also comfortable, multi-functional and, above all else, fashionable. This is precisely why the new shoes at SoHo are my latest must-haves. If you haven’t heard of Melissa’s before then pay attention, because this Brazilian design brand is one you’d be embarrassed to say is not in your closet. Apart from being eye-catchingly cute, they are also eco-friendly; each shoe is made from recycled plastic in which 100% of the materials are used in production--it’s fantastic!

While all Melissa shoes are equally (and ecologically) fabulous, my favorite are the grey LOVING heels; imagine Dutch girl meets ‘Mars Attacks’ and you’ve pretty much created the perfect shoe for fun modern gals like the women of SoHo. Not to mention the fact that they are unbelievably comfortable and quite versatile! My love for them even has me seriously considering dubbing grey the new black (or Brazilians the new Italians). The price is well worth it and they won’t even break the bank. Think about it. These shoes are an investment--timeless in their uniqueness and sustainable in their comfort. Does plastic ever go out of style? Is it damaged by water or wine (for those disco divas out there…)? And if heels aren’t your thing, there are plenty of Melissa flats recently marked down for the summer sale, so, who knows? Maybe you’ll be the next lucky gal to score a pair for your collection!

Tune in to Tunics

There's a new word on the streets of SoHo and it's tunic. West Coast brand Mark and Estel's 3/4 sleeve cotton tunics have arrived and they are simply tooooo nice! Hanging in an array of colors from Raspberry Cream to Electric Blue, they add an extra burst of sunshine here at SoHo. So why else do we love them? It's simple; they work all year round! These swing-hem tops can be worn with skirts, shorts, leggings...whatever! Ranging in sizes S-XXXL, their luscious fabric doesn't cling, and the bell draped shape is awfully forgiving around the middle...if only we could say the same about some of our old jeans...

Andy Lifschutz’s Natural Love Story: straight up, on the rocks.

Whoever said diamonds are a girl’s best friend didn’t spend much time in the rock quarry, because these new rings by Andy Lifschutz have the women of SoHo eager to put their hands (and fingers) on some of nature’s more unique minerals. The best part of these fabulous new additions to SoHo? Each rock varies in it’s makeup--just like the women who wear them. While we won’t be starting a rock collection anytime soon, no one here has any complaints about increasing the size of her jewelry collection!